1970's Inspired Makeup

May 28, 2021 in

Happy Friday, Friends!

A couple of weeks back, we talked about 1970’s fashion trends that are once again coming in hot.

Today, I thought it would be fun to look at the beauty trends from that same time that are now once again current.  I was so excited when the amazing Anita sent me  This Article. Yes, it is a step by step tutorial for Farrah Fawcett hair.

When referencing 1970’s beauty, things tend to fall into 1 of 2 different camps, disco makeup and natural makeup. (At the very end of the decade the punk look started gaining traction).

Disco makeup was a very specific subsection of the beauty world.

Today though, we are going to focus on the more mainstream “Natural Beauty” that was so prevalent.  Before we dive in, let’s outline what this look is NOT.

Liquid eyeliner 

Fake lashes

Full coverage foundation 

Heavy under eye concealer 

Facial contour

Overlined lips

Overly filled in brows

This beauty trend is about accentuating that natural glow from within, not covering it up.

So, what are some of the benchmarks of this look? 

A golden tan (back then, they did the real deal. Now, we know better)   

Light , peachy blush

Nude eyeshadows 

The 1970's were a time when people were craving simplicity and a return to nature. The late 1960's were tumultuous to say the least. People wanted to distance themselves from many of the reminders of the 60's.  Gone were was the psychedelic color palette. Earth tones and colors found in nature were what was now in.
This mentality showed in the beauty products that people were wearing.

I think we are seeing a resurgence in this style now because many of us have a very serious fatigue of that "real housewives" makeup look. That full, heavy foundation, loads of concealer and mile long fake lashes just look so stale now to so many of us.

What do you think? Are you happy to see a resurgence of this more natural beauty?




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